Don't hate the playa... California-based natural haircare brand, Playa creates products designed to preserve you hair's natural oils and provide a wash-and-go routine that doesn't rely on drying or styling to look koitastic. And if you're looking for Californian beach waves, then look no further than its Endless Summer Spray. Made using southern Californian sea salt, marine collagen and sugar cane, as well as many other natural ingredients, it offers soft and tousled texture, UV protection and hair that looks like it's spent all day at the beach.
- Californian natural haircare that believes in the beauty of minimalism - Playa combines the best naturally-derived botanicals with hand-selected clinical ingredients to create lock-transforming haircare - Endless Summer delivers perfectly tousled texture and waves with minimum effort - Made with sea salt harvested from southern California for texture and natural movement, marine collagen to nourish the hair and offer volume and shine and sugar cane as a non-drying alternative to alcohol - Protects against UV damage - 108ml - SLS, silicone, paraben and cruelty-free - How to use it: mist through damp or dry hair and use fingertips to tousle at roots. Apply directly to exposed areas of the scalp to protect against UV damage - Used by Bella Hadid and koigirls, of course - A laidback Californian addition to Pharmacy K, Playa is a natural haircare brand that believes in the beauty of minimalism. Its koitatsic products are intended to create the best possible version of your hair by supporting its natural oils while hydrating and nourishing, so you don't have to mess with drying, styling and coiffing. Koigirls, have better things to do - like hit the beach