KOIBIRD is a go-to retail destination for new and unique fashion finds. Located in Central London’s Marylebone, our concept store and website aim to shine a light on untapped treasures from both home and abroad.


Founded by seasoned traveller Belma Gaudio, her aim is to bring an element of discovery and joy back into shopping, and inspire adventure-seeking, fashion-loving women like herself. Each season KOIBIRD curates themed edits, taking inspiration from travel destinations to art to film and reinvents the store interiors to reflect each theme. Over the past, we’ve unpacked California, Korea, Lagos, the eastern Block and for SS21, we got active. For AW22, we have introduced KOIBIRD Host's a Party,  where we champion the life of the party and also the soul of the home – what’s not to love? There’s everything you need to be the perfect host; high octane glamorous wardrobes with minimal effort (simply slip on your velvet dress, slippers, add lipstick and you’re good to go), combined with kaleidoscopic homeware to curate the ultimate tablescapes and interiors.

Alongside the seasonal edit is our core resort and ski offering, in which we highlight a roster of new ready-to-wear designers, exclusive homeware and niche organic and natural beauty brands. Our hope is to offer an eclectic mix of the world's highest-quality, most fashion-forward and perhaps lesser-known brands to one destination, that will deliver flair and frivolity with 'forever' pieces for your home and wardrobe. We are proudly a fur and exotic skin-free business and work with far-flung brands to preserve artisanal craftsmanship and give back to local communities.At KOIBIRD, we propagate print and champion colour – whether at home or OOO, from a far-flung beach to snowy ski slopes. Curious, curated and considered, our evolving edit - from cult swimwear brands to witty accessories - has your sartorial needs covered, 365 days a year.

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