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Founded in 2015 by former Reformation fashion director Sarah Staundinger and her partner George Augusto, this LA-based brand is built on the idea that fashion shouldn’t just empower women: it should be accessible, too. And it's an ethos that's paying off — the label is a reigning favourite of the street style set.
Founded in 2015 by former Reformation fashion director Sarah Staundinger and her partner George Augusto, this LA-based brand is built on the idea that fashion shouldn’t just empower women: it should be accessible, too. And it's an ethos that's paying off — the label is a reigning favourite of the street style set.

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