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BETTERKIND STUDIO

This label takes its name from a combination of the words ‘better’ and ‘kind’ (as in species), and seeks to make a statement about humanity’s ongoing wish to evolve - creative director Ahyoung Choi describes the brand’s aesthetic as incorporating soft toughness, elegant charisma and delicate comfort.

This label takes its name from a combination of the words ‘better’ and ‘kind’ (as in species), and seeks to make a statement about humanity’s ongoing wish to evolve - creative director Ahyoung Choi describes the brand’s aesthetic as incorporating soft toughness, elegant charisma and delicate comfort.

£110 £215
BETTERKIND Studio

neon string shiny top

£110 £215
£150 £300
BETTERKIND Studio

long tail padding vest

£150 £300
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