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This label takes its name from a combination of the words ‘better’ and ‘kind’ (as in species), and seeks to make a statement about humanity’s ongoing wish to evolve - creative director Ahyoung Choi describes the brand’s aesthetic as incorporating soft toughness, elegant charisma and delicate comfort.

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This label takes its name from a combination of the words ‘better’ and ‘kind’ (as in species), and seeks to make a statement about humanity’s ongoing wish to evolve - creative director Ahyoung Choi describes the brand’s aesthetic as incorporating soft toughness, elegant charisma and delicate comfort.

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