RAID THE STORE

Our guest stylist Ashlee Barrett-Bourmier overhauls the Marylebone store. 

New season. New store. New look. After months of being closed, finally our doors are open! In line with KOIBIRD Breaks a Sweat, we’ve given our Marylebone boutique a sporty overhaul, fit with basketball nets, court-side motifs,  The Art of Ping Pong ArtTable and of course, the new collection. To give you a sneak preview we’re launching a new series, Raid the Store, with guest stylist, Ashlee Barrett-Bourmier. Fashion editor of The Violet Book, Ashlee is granted full access to the store to cherry-pick the rails and play dress up. Intermixing active matching sets in mood-boosting hues with playful accessories from our resort edit, Ashlee takes activewear up a notch, illustrating that certain sportswear is hardly restricted to just the gym. 

LIVINCOOL
Essential Crewneck Sweatshirt

LIVINCOOL
Essential Crewneck Sweatshirt

YEARS OF OURS
Ribbed Curve Sports Bra

YEARS OF OURS
Ribbed High Waisted Leggings

YEARS OF OURS
Ribbed High Waisted Leggings

MAGDA BUTRYM
Chain Sunglasses

YEARS OF OURS
Ribbed Curve Sports Bra

YEARS OF OURS
Ribbed High Waisted Leggings

MAGDA BUTRYM
Chain Sunglasses

LIVINCOOL
Essential Crewneck Sweatshirt

Scouring the rails of dreamy pastel tie dye, Ashlee pulls her favourite looks and styles them in store. Thought leggings with heels was a look best saved for the 80s? Think again. Ashlee shows us how it’s done, taking mint green Years of Ours leggings and pairing them with Larroude floral mid-heels and a bucket hat. Because who says athleisure has to just be sneakers and socks?!

GOLA
Classic Bullet Trident Trainers

ADAM SELMAN SPORT
Floral High Waisted Leggings

REBIRTH
Lacoste Embellished Sweater

LIVINCOOL
Paradise Cap

5 STYLE TAKEAWAYS 

1. Bucket hats are the investments of the century. They look fabulous and hide hungover eyes and bad hair day.

2. Trends change, sweats are forever.

3. Tie dying and crystal embellishments can transform tired old sportswear into forever hero pieces.

4. Heels and leggings are an unlikely perfect couple. Fact.

5. Calling all colour-obsessives! Welcome the new neutrals: muted earthy greens, browns and mustard.

OSEREE
Lumière Holiday Bucket Hat

REBIRTH
Champion Reworked Sweatshirt

JOAH BROWN
Oversized Trousers

LARROUDE
Leather Platform Sandals


“DESPITE PLANS BEING BACK, PROPER PANTS AREN’T QUITE YET. WE’RE SIMPLY JUST NOT READY TO GIVE UP OUR SWEATS. INSTEAD, WE OPT FOR FUN-FUELLED LEGGINGS THAT ARE EASILY ELEVATED.” 

GOLA
Classic Harrier Suede Trainers

JOAH BROWN
Oversized Trousers

TOMME STUDIO
Chinatown Market Handmade Bag

POPPY LISSIMAN
Sunglasses

Despite the store and edit being kaleidoscopic in colour (as you may expect), Ashlee’s final ensemble shows how to tackle neutrals if you're colour obsessive. Pairing Donni’s olive green sweater with Joah Brown’s terracotta tan sweatpants, this is how to do neutrals the KOIBIRD way. Advocates for never being basic, we don’t do a monochromatic palette. For us it’s all about muted earthy tones, styled with OTT accessories (see Poppy Lissiman XL sunglasses and *ahem* another bucket hat).  

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