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KOIBIRD'S New Look


Welcome to KOIBIRD’S latest store design inspired by the Lagos Fashion Week edit. Discover how we’ve reinvented the space this season.

Words by Helen Jennings at Nataal

This March KOIBIRD greeted customers with a new and beautifully eye-popping store design. All walls and surfaces are now covered in a graphic black and white pattern while in the window stands woven pillars flanking orange mannequins wearing equally bold pieces from our SS20 Lagos Fashion Week edit.

This vivid look is KOIBIRD’s latest and fifth transformation. First Beach then Ski, followed by California and Korea, the store reinvents itself in keeping with a globetrotting theme each season. This summer we’re exploring Nigeria’s fashion capital with our curation of some of the most exciting African designers and lifestyle brands. And as with all previous makeovers, KOIBIRD founder and creative director Belma Gaudio has worked with spacial designer Anna Burns to translate this edit into the store journey.

“The challenge we set ourselves from the outset was how to make it a fun space that isn’t only about buying clothes. We wanted to create a social environment as well as a retail experience,” Anna explains. “The aim has always been to create an uplifting, joyous store. We want customers to come in and feel the destination as well as try on things they wouldn’t be able to find anywhere else.” 

“The challenge we set ourselves from the outset was how to make it a fun space that isn’t only about buying clothes. We wanted to create a social environment as well as a retail experience,” Anna explains. “The aim has always been to create an uplifting, joyous store. We want customers to come in and feel the destination as well as try on things they wouldn’t be able to find anywhere else.”

The process is a deeply collaborative one with Belma proposing initial references and Anna formulating these inspirations into a route that eventually leads to a 3D design. “I love working with KOIBIRD because Belma has such a clear vision,” Anna adds. “There is a lot of sharing of images. The ideas are always big and plentiful, and we then hone it down to the story we want to tell. This happens in parallel to and as a reaction to the collections they have bought.”

For the Lagos Fashion Week store, Belma first fell in love with an image of an exhibition in Dakar by legendary Senegalese furniture designer Babacar Mbodj Niang. From there the duo looked at Kassena mud architecture in Burkina Faso and the Ndebele paintings of Southern Africa. All of these influences went into the monochrome pattern, which now compliments two exquisite Yoruba beaded chairs and other interior displays, which have all been kept minimal.

“The black and white graphic has created a sense of modernity and a sense of calm,” says Belma of the end result. “It’s a strong yet muted backdrop to the confident and colourful product on display. I feel like people would have expected a more colourful design so hopefully this comes as a nice surprise and brings everything beautifully to life.” 

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62 Marylebone Lane, W1U 2PB
Tuesday - Friday 11am - 7pm, Saturday 10am - 5pm

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