Moving away from its traditional destination focus, KOIBIRD’s SS21 edit looks to invigorate our approach to fitness and wellbeing, presenting a series of activewear designers that break free from the usual black-and-boring workout uniform. As always with KOIBIRD’s offering, the edit champions a roster of dynamic labels from across the globe that will have you sprint, squat, stretch and sweat in style.
With travel limited and mental and physical health being so crucial in this climate, delivering an edit for ‘now’, that will encourage activity in a fun-fuelled and accessible way was a central focus when selecting the season’s theme. Ahead of the Summer 2021 Olympics, KOIBIRD Breaks a Sweat encourages us all to get healthy and fit, no matter how unconventional the activity. Instead of yearning for those team sports and classes of a past time, branch out to new fitness horizons that can be done solo, especially those that are, ahem, fun. Be it skateboarding or rollerblading, hula hooping or pole dancing, whatever it is you were considering taking up but were too shy… Now is the time – sweat like you mean it!
Be it skateboarding or rollerblading, hula hooping or pole dancing, whatever it is you were considering taking up but were too shy… Now is the time – sweat like you mean it!
Launching at the very beginning of Women’s History Month, there will be a drive to spotlight and encourage women in sport throughout the season. Building a community of designers that work to empower women will be approached in a plethora of ways, be this through brand ethics, technical prowess, conscious production or charitable efforts.