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KOIBIRD is a go-to retail destination for new and unique fashion finds. Located in Central London’s Marylebone, our concept store and website aim to shine a light on untapped treasures from both home and abroad.

Founded by seasoned traveller Belma Gaudio, her aim is to bring an element of discovery and joy back into shopping, and inspire adventure-seeking, fashion-loving women like herself. Each season KOIBIRD curates themed edits, taking inspiration from travel destinations to art to film and reinvents the store interiors to reflect each theme. Over the past, we’ve unpacked California, Korea and most recently, Lagos. For AW2O, we’re excited to introduce The Eastern Bloc edit, with designers hailing from Georgia, Russia, Poland and Ukraine. Alongside our core resort and ski offering, we highlight a roster of new ready-to-wear designers, exclusive homeware and niche organic and natural beauty brands. We are proudly a fur and exotic skin-free business and work with far-flung brands to preserve artisanal craftsmanship and give back to local communities.

At KOIBIRD, we propagate print and champion colour – whether at home or OOO, from a far-flung beach to snowy ski slopes. Curious, curated and considered, our evolving edit - from cult swimwear brands to witty accessories - has your sartorial needs covered, 365 days a year.

Glass Magazine
Sunday Times Style
Financial Times Weekend
Financial Times, How To Spend It
The Telegraph Magazine


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