Existing both online and in Central London’s Marylebone, KOIBIRD is a retail destination with a difference. Founded by seasoned traveller and entrepreneur Belma Gaudio (who also serves as creative director), we aim to make shopping an opportunity for adventure rather than a chore. From exercise to the Eastern Bloc, each season is curated around a theme inspired by the greater world with the store interior always being reinvented to reflect it perfectly. This season, we're consumed by one thing: sex. Our latest concept Sex Becomes Her honours self-empowered women who like to make an effort. Think cut-outs in unconventional places, silhouettes that instantly seduce, exaggerated lengths that brush floors one minute and caress upper thighs the next and, as always, a heavy dose of embellishment. Alongside resort and ski wear, we also celebrate an ever-evolving range of ready-to-wear brands, exclusive homeware and niche wellness products – all sold with the intention of making life more interesting. We are proudly an exotic skin and fur-free business. Welcome to the concept store where maximalism reigns supreme – but never takes itself too seriously.
IN THE NEWS
Nataal - KOIBIRD x Nataal
Wallpaper - London's Best Beauty Spots
WWD - Koibird Brings California to London
Hunger - Stores we Love: The Surreally Stylish World Of KOIBIRD
The Telegraph - How Belma Gaudio, founder of concept boutique Koibird, is bringing back the art of shopping
Vogue UK - KOIBIRD Reopens its Doors
Country & Town House - The New Way to Shop a Holiday Wardrobe
Vogue UK - Sunshine Buys Abound In Koibird's Holiday Pop-Up Shop
SEX BECOMES HER
Sometimes there’s only one thing any of us have on the brain: sex. And that’s exactly what our concept – Sex Becomes Her – for the latter season of 2022 is all about. Expect daring cuts and empowering silhouettes from brands as diverse as Hervé Léger and Conner Ives.
KOIBIRD BRINGS THE DRAMA
We all get a kick out of drama – especially when it's in our wardrobes. Inspired by the work of Pedro Almodóvar, this edit makes the most of flamboyant fashion. Get ready for towering platform heels, unexpected tailoring and a litany of cut-outs.
We were all in need of a party as we entered the post-pandemic world. This edit celebrated the concept of socialising both at events and in our homes, with a range of items from going out out dresses to conversation-starting coasters.
There was more to our Eastern Bloc edit than covetable clothes from cool designers: Belma fled Eastern Europe as a refugee in 1992. While London is her home now, she's always felt a pull to her native land and this concept was an opportunity to really do it justice.
LAGOS FASHION WEEK
We fell in love with brands from a number of African countries at Lagos Fashion Week which, in turn, provided the inspiration for an entire edit.
Opening initially as part of our Kalifornia edit, Pharmacy-K is now a regular fixture at KOIBIRD
Inspired by a trip to Seoul, Korea's capital, AW19 saw us celebrate all things Korean fashion and beauty.
As diverse as the state itself, our Kalifornia (see what we did there) edit included everything from new denim brands and festival fashion to vintage pieces and Hollywood glamour.
This edit was curated around what KOIBIRD would take on a trip to the mountains – more colour and print than you'd usually see on the slopes, basically.
Featuring all the beachwear a babe could possibly desire, our first edit was predictably flamboyant. We haven't stopped since.