Preppy styling 2.0. Think Charlotte York, Blair Waldorf and of course, prep royalty, Princess Diana.
Sex and the City’s Bunny MacDougal, Legally Blonde’s Vivian Kensington and Gossip Girl’s Blair Waldorf… What do they all have in common? As well as being excellent on-screen villains, they all conquer plaid, pleats and vintage Chanel superbly. In other words, they’re all princesses of prep. And speaking of princesses, of course nobody channelled this trend like British royal and icon, Princess Diana. If you haven’t already noticed, this is an ode to preppy dressing.
KOIBIRD, ever inspired by pop culture of a bygone era, takes notions of preppy dressing from these protagonists and makes it its own. In its new editorial series Styled on Set, hero pieces such as the Rowen Rose tartan jacket - designed with a boxy, cropped fit as opposed to the usual blazer style with shoulder pads - and the Magda Butrym puff sleeve mini dress, channel Princess Diana in a 2020 setting. And it’s not just clothing, maximalist accessories take it up a notch too - see extra thick velvet headbands and Lele Sadoughi pearl-adorned bows (a two-for-one deal as far as prep detailing is concerned). The message? You don’t have to be posh to be prep, you can do it with an edge. So go dust off that USA college sweater, get out your mother’s pearls, and shop the KOIBIRD preppy edit!