i CaN'T GeT No SLeeP

Night is the new day, didn’t you know?

WORDS BY FLORA MACDONALD JOHNSTON

My first memory of sleepwear starts at the tender age of four. My mum, known as the ‘queen of chic’, would, without fail, potter around the house each morning in a range of silk nightdresses and matching twin-set pyjamas, all paired with her signature waffle-textured dressing gown (and listening to the dulcet tones of Terry Wogan on BBC Radio 2. So. Much. Wogan). 

But with this, came a very specific set of rules. For colourways, dusty rose pinks were favoured during the summer months, which would then morphe into cornflower blue before settling into navy as winter rolled on, fabric quality was essential - only 100% silk would do. When it came to fit, no flared sleeves or trouser leg bottoms (if making breakfast or a cup of tea this would open up the possibility of stains - logic to the madness), and if you needed to tailor your pyjamas to the correct length to sit just above the ankle or wrist - you go and do just that. Upon reflection, it’s no wonder that I am a complete and utter nightwear neurotic.

FLORA’S TOP NIGHTWEAR PICKS:

Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers

F.R.S For Restless Sleepers

Etere Cuffed Silk Trousers

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Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress

Gilda & Pearl

Hello Glamour Embellished Lace Dress

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JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG

Fabrizio Viti

JEAN DAISY TRIM CLOG

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Liquid error (sections/pf-18b9571b.liquid line 231): product form must be given a product

FLORA’S TOP NIGHTWEAR PICKS:

Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers
Etere Cuffed Silk Trousers

F.R.S For Restless Sleepers

Etere Cuffed Silk Trousers

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Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress
Hello Glamour Embellished Lace Dress

Gilda & Pearl

Hello Glamour Embellished Lace Dress

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JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG
JEAN DAISY TRIM CLOG

Fabrizio Viti

JEAN DAISY TRIM CLOG

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Liquid error (sections/pf-18b9571b.liquid line 283): product form must be given a product

Case in point. I have around 15 sets of matching pyjamas and 6 nightdresses - too much I hear you say? Most likely, after all, I could change my sleepwear every night for three weeks without a hitch. But for me, there’s nothing more chic than full head-to-toe commitment. 

Millennials among you, cast your mind to the iconic scene in Princess Diaries when Julie Andrews as Queen Clarisse Renaldi of Genovia (que Genovia’s national anthem) mattress surfs down the marble staircase in a sensational matching baby blue silk pyjama set completed with chiffon hooded cape. If a queen (albeit a fictional one) can pull it off - my ego dictates that I can too. 

If the pandemic did one thing, it solidified luxury sleepwear as legitimate all day everyday attire. Quick little data dump, market research firm NPD group showed luxury sleepwear sales grew at triple the rate in 2020 compared to 2019, and the pyjama market is now projected to reach more than a whopping 18 million dollars by 2027. And I am here for it! For many, it’s now the norm to see colleagues on Zoom calls clearly wearing ‘smart’ PJ’s, often accessorised with gold chains and earrings.

A question I always ask myself when choosing sleepwear is; can I also wear this out? It’s clear it needs to be luxurious for the boudoir, but could I pop to the shops and feel just as fabulous? A detachable marabou or feather trim is always a bonus, and a gingham pattern that could easily work over jeans is often my go-to. Recently I have been wearing my F.R.S For Restless Sleepers patterned silk trousers with trainers and my favourite cocoon-sleeved Acne blazer for the office, or pairing my Sleepers leggings with heels and oversized silk shirt for nights out. 

And so with that, go forth, turn the night upside down and let sleepwear be your daywear - daily. 

SHOP THE EDIT:

Liquid error (sections/pf-18b9571b.liquid line 299): product form must be given a product
Lulu Shearling Slippers
Lulu Shearling Slippers
Lulu Shearling Slippers
Lulu Shearling Slippers
Lulu Shearling Slippers
Lulu Shearling Slippers
Lulu Shearling Slippers
Lulu Shearling Slippers
Lulu Shearling Slippers
Lulu Shearling Slippers

Sleeper

Lulu Shearling Slippers

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Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas

Karen Mabon

Hand Drawn Queen Of Crime Silk Pyjamas

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Liquid error (sections/pf-18b9571b.liquid line 338): product form must be given a product

SHOP THE EDIT:

Liquid error (sections/pf-18b9571b.liquid line 351): product form must be given a product
Lulu Shearling Slippers
Lulu Shearling Slippers
Lulu Shearling Slippers
Lulu Shearling Slippers
Lulu Shearling Slippers
Lulu Shearling Slippers
Lulu Shearling Slippers
Lulu Shearling Slippers
Lulu Shearling Slippers
Lulu Shearling Slippers

Sleeper

Lulu Shearling Slippers

View Details
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas
Hand Drawn Queen Of Crime Silk Pyjamas

Karen Mabon

Hand Drawn Queen Of Crime Silk Pyjamas

View Details
Liquid error (sections/pf-18b9571b.liquid line 390): product form must be given a product

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