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nEw KOi BRaNd : pANcONeSi
The jewellery brand outfitting your body in art and bidding farewell to boundaries
If there’s one thing Marco Panconesi understands, it’s jewellery. The Florentine-born designer is a master of his craft, working at the likes of Balenciaga and Givenchy before launching his eponymous brand in 2018. Now, he's part of the KOI universe and we spent 10 mins getting to know all things Panconesi from the inspiration behind his AW22 collection to why simplicity and spontaneity go hand in hand. Read our key takeaways below and shop the brand.
Panconesi co-founder and creative director Marco Panconesi
But what of his upcoming show? What plans does Rizza have in store? His Milan show, taking place later today, is his biggest yet. It’s a large space with a 360° video screen surrounding the viewers showcasing 30 models at actual size. “You won't know where it begins and where it all ends.”
“I call it the safari of life,” says Rizza. The video will showcase both men and women, a first for Rizza who previously focused on womenswear (although he states anyone can wear anything from his collection). Initially, “they will be doing daily life things” he explains, like “eating ice cream [and] talking.” But it’s of course not that simple (this is Rizza after all), as the models will also build their looks in front of viewers, with a woman taking the suit off a man and giving him her shirt, for example. It’s a cool concept.
ON HOW PANCONESI CAME TO BE
“After working at celebrated fashion houses all over the world, I wanted Panconesi to be a pure expression and extension of my creativity. There are signature designs that have existed since day one. Panconesi gives me the freedom to explore and experiment.”
Panconesi co-founder and creative director Marco Panconesi
But what of his upcoming show? What plans does Rizza have in store? His Milan show, taking place later today, is his biggest yet. It’s a large space with a 360° video screen surrounding the viewers showcasing 30 models at actual size. “You won't know where it begins and where it all ends.”
“I call it the safari of life,” says Rizza. The video will showcase both men and women, a first for Rizza who previously focused on womenswear (although he states anyone can wear anything from his collection). Initially, “they will be doing daily life things” he explains, like “eating ice cream [and] talking.” But it’s of course not that simple (this is Rizza after all), as the models will also build their looks in front of viewers, with a woman taking the suit off a man and giving him her shirt, for example. It’s a cool concept.
ON HOW PANCONESI CAME TO BE
“After working at celebrated fashion houses all over the world, I wanted Panconesi to be a pure expression and extension of my creativity. There are signature designs that have existed since day one. Panconesi gives me the freedom to explore and experiment.”
ON THE PANCONESI APPROACH TO JEWELLERY DESIGN
“Panconesi approaches jewellery design as though everything being created is a cherished object. Each piece is a mini sculpture that sets the body in motion. Inspired by the shapes and colours of nature, everything is a joyful expression of individual style.”
ON HOW PANCONESI HAS GROWN AS A BRAND
“The brand has been growing with me step by step and followed my personal growth. I still feel it’s mutating and adapting as my vision changes and refines. I like the simplicity and spontaneity of this, how something I see or somewhere I travel can influence the way I create – it makes the brand dynamic and spontaneous.”
ON WHAT’S NEW FOR PANCONESI THIS SEASON
“AW22 expands the signature designs of the brand and, at the same time, explores new interpretations and ways to twist and play with traditional craftsmanship techniques.”
ON THE INSPIRATIONS BEHIND THE AW22 COLLECTION
“I was very much inspired by minerals and metals this season. The combination of both elements can result in an explosion of colour and texture.”
But what of his upcoming show? What plans does Rizza have in store? His Milan show, taking place later today, is his biggest yet. It’s a large space with a 360° video screen surrounding the viewers showcasing 30 models at actual size. “You won't know where it begins and where it all ends.”
“I call it the safari of life,” says Rizza. The video will showcase both men and women, a first for Rizza who previously focused on womenswear (although he states anyone can wear anything from his collection). Initially, “they will be doing daily life things” he explains, like “eating ice cream [and] talking.” But it’s of course not that simple (this is Rizza after all), as the models will also build their looks in front of viewers, with a woman taking the suit off a man and giving him her shirt, for example. It’s a cool concept.
ON WHAT HE WANTS PEOPLE TO FEEL WHEN THEY WEAR PANCONESI
“I want my customers to feel a sense of joy and catharsis while wearing the pieces. A big personal goal in designing Is to inspire people and make them feel beautiful.”
But what of his upcoming show? What plans does Rizza have in store? His Milan show, taking place later today, is his biggest yet. It’s a large space with a 360° video screen surrounding the viewers showcasing 30 models at actual size. “You won't know where it begins and where it all ends.”
“I call it the safari of life,” says Rizza. The video will showcase both men and women, a first for Rizza who previously focused on womenswear (although he states anyone can wear anything from his collection). Initially, “they will be doing daily life things” he explains, like “eating ice cream [and] talking.” But it’s of course not that simple (this is Rizza after all), as the models will also build their looks in front of viewers, with a woman taking the suit off a man and giving him her shirt, for example. It’s a cool concept.
ON WHAT HE WANTS PEOPLE TO FEEL WHEN THEY WEAR PANCONESI
“I want my customers to feel a sense of joy and catharsis while wearing the pieces. A big personal goal in designing Is to inspire people and make them feel beautiful.”