WHAt’s hoTTeR tHan HOt? HeRVé LéGeR 

We look back at the brand’s iconic legacy

It’s the 90s. You’re on your way to a cocktail party driving through the streets of Miami at sunset, rooftop down and music blaring. You look good, very good. Why? Because your body has been magically morphed by a bandage dress. Every curve and inch of your form is nipped and accentuated and there is a lot of leg on show. Action tonight? Inevitable.

In an interview Léger once said

“DeSiGninG cLotHeS is not ReALLy a mYSteRy,
as LOnG as you keep one ImPORtAnt THiNg in mind
– tHe bODy."

“DeSiGninG cLotHeS is not ReALLy a mYSteRy, as LOnG as you keep one ImPORtAnt THiNg in mind – tHe bODy."

During the 80s and 90s, when supermodels ruled the world, there really was only one designer to wear at any given party or red carpet appearance: Hervé Léger (originally Hervé Peugnet, but Karl Lagerfeld advised that this would be too hard for Americans to pronounce). His bandage technique was so innovative and flattering that it captured the hearts and souls of women across the world, and the style ushered in an era of bodycon.

But the enduring appeal of Hervé Léger did not stop there. In the early 00s, the helm of wearers was taken over by the likes of Rihanna, Solange Knowles and the Kardashians. Currently, it’s being worn by singer and fashion icon Dua Lipa. 

Iona:
Borough Market is a home from home for me. As a young girl, I would go with my father on a weekly basis and knew some of the shopkeepers on a first name basis. Terry the chocolatier who let us choose extra chocs for free was my favourite for obvious reasons. It was less luxe then, and whilst many of the familiar faces have switched out, there are a few mainstays. Known for its extraordinary range of fruit and veg (think anything from salsify to niche citruses such as bergamots, kumquats and Meyer lemons), Turnips is one of them. More recently, a chocolate fountain has materialised, and with that, cheesy images of couples feeding each other chocolate-covered strawberries, or licking chocolate from each other’s bodies (sorry Dad) have sprung to mind. Whilst we didn’t go that far, we did devour a pot of strawberries smothered in molten chocolate. When I say we, I mean me. Flora loathes fruit. But iit was all about the glistening chocolate that we found ourselves ourselves licking from the plastic container. Delicious? Yes. Sexy? No.

LIBIDO RATING: 5/10
Wearing: Connor Ives T-shirt dress

Flora:
For me, chocolate has to be up there as one of the top aphrodisiacs of all time. There’s a reason it’s one of the most consumed food items across the world, is a part of ancient cultural rituals and is often used as a gift to show affection. It felt right, then, that it would be the first pitstop on our tour. We went to the famous Turnips, known for their endless boxes of fruit and veg and more recently, cups of fresh fruit slathered in molten milk chocolate. Turned on? Well, in all honesty, I don’t actually think the fruit was sexy at all – it was all about the oozing chocolate that stained our mouths and fingers for me. My advice? Forgo the fruit and get a cup of chocolate instead. At heart, I’m a purist.

LIBIDO RATING: 4/10
Wearing: Rowen Rose Vegan Leather Jacket, Rowen Rose vegan leather mini skirt

But this dramatic comeback doesn’t just exist through a celebrity lens. After successive lockdowns forced women into shapeless clothing, the post-pandemic world is a place in which the body should be celebrated. If there’s a brand for the job, it’s Hervé Léger.


And just when you thought things couldn’t get hotter, Hervé Léger is now stocked at KOIBIRD as part of our latest collection Sex Becomes Her.
With this in mind, we’re taking a look at some of the luxury house’s most iconic fashion moments. Wrap it up. 

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