WORDS BY REBECCA RHYS-EVANS
In the spirit of party season, there is no brand more in line with the celebratory spirit than NUÉ. The Ukrainian-based label is known for its disco styles translated into spiral-crystal bras, glitter houndstooth mini-skirts and an array of slinky and structured tailoring. Founder Viktoria Udina started NUÉ in 2019 with a mission to celebrate the concept of prêt-à-party, and has amassed a serious celebrity following with fans including Chiara Ferragni and Leonie Hans. We love it for its full throttle, unapologetic approach to glamour and its Marie Spiral bra that gives big Gaultier-Madonna energy.
We chat to Udina to catch up with how her business, life, and label have been doing over the past 12 months.